You’ve got to have a range of tools at your disposal — so you can use the right one, at the right time, for the right problem.
After all, to the man with the hammer, everything is a nail.
There’s a ton of ‘fake-it till you make-it’ trainers out there.
Trainers armed with a metaphorical hammer, and not much else.
Your prospects know this — and they’re looking for the real deal. They don’t care about Facebook likes, photo shoots or Instagram photos.
They’re looking for the trainer that can understand them and help them.